Greg Biffle at a Glance
- Net Worth (2025): $30 Million
- Birthdate: December 23, 1969
- Birthplace: Vancouver, Washington, U.S.
- Profession: Professional Race Car Driver, Business Owner
- Nationality: American
Table of Contents
What is Greg Biffle’s Net Worth?
Greg Biffle has a net worth of $30 million. This fortune stems primarily from a prolific two-decade career in NASCAR, where he became one of the sport’s most consistent high-earners during the 2000s and 2010s. Unlike many drivers who rely solely on track winnings, Biffle diversified his income streams early, reinvesting his racing salaries into industrial businesses and heavy machinery.
His financial portfolio is anchored by his career as a driver for Roush Fenway Racing, where he accumulated tens of millions in prize money and salary. Beyond the track, he owns and operates substantial business ventures, including a sand and gravel mining operation and the expansive Triple B Ranch. His wealth also supports a collection of high-value assets, most notably a fleet of private helicopters that he pilots himself.
NASCAR Earnings
During his tenure in the NASCAR Cup Series, Biffle was a financial powerhouse. Over the course of 16 years and more than 500 races, he generated over $75 million in total purse winnings. While a percentage of these winnings went to his team and pit crew, his base salary and licensing deals positioned him among the top-tier earners of his era.
His most lucrative financial period occurred between 2005 and 2012. In 2005 alone—a year where he finished second in the championship standings—he brought in nearly $8.4 million in winnings. Even in non-championship years, his consistent performance ensured steady annual earnings of $4 million to $6 million. Major sponsorships with brands like 3M, National Guard, and Ortho further supplemented his income through personal services contracts and merchandise royalties.
Triple B Ventures
Biffle’s post-racing wealth is largely sustained by his industrial entrepreneurship. He founded and operates Triple B Roads, a sand and gravel company based in North Carolina. This business leverages his interest in heavy machinery and excavation, providing a steady revenue stream outside of the volatile motorsports industry.
In addition to the mining operation, he monetizes his 1,000-acre property, known as Triple B Ranch. The venue hosts the popular “Triple B 100,” a grassroots race event featuring Ford Crown Victorias. This event has grown from a private gathering into a streamed spectacle involving automotive influencers like Cleetus McFarland, generating revenue through sponsorships and pay-per-view streaming partnerships with platforms like FloRacing.
Early Life
Gregory Jack Biffle was born in Vancouver, Washington. He grew up in the Pacific Northwest, a region far removed from the southern hub of stock car racing. His passion for automotive mechanics developed early, influenced by the rugged terrain and logging roads of Washington state.
Biffle honed his driving skills on short tracks across the Northwest, particularly the “Winter Heat” series in Tucson, Arizona. It was during one of these televised winter events that he caught the eye of Hall of Famer Benny Parsons, who recommended him to team owner Jack Roush. This connection bridged the gap between his blue-collar beginnings in Washington and the professional racing circuit in North Carolina.
Career
Greg Biffle’s career is defined by his status as one of NASCAR’s most versatile drivers. He remains one of only three drivers in history to win championships in both the NASCAR Xfinity Series and the NASCAR Craftsman Truck Series.
His rise began in the Truck Series, where he won the Rookie of the Year title in 1998 and secured the series championship in 2000. He immediately graduated to the Busch Series (now Xfinity), where he won the Rookie of the Year award again in 2001 and claimed the championship in 2002. This rapid succession of titles made him the first driver to win both major developmental series crowns.
He moved to the premier Cup Series full-time in 2003 driving the No. 16 Ford for Roush Racing. His breakout season came in 2005, where he won a series-high six races and finished second in the championship chase, narrowly missing the title to Tony Stewart. Over his Cup career, he secured 19 wins, 92 top-five finishes, and 13 pole positions.
Biffle stepped away from full-time racing after the 2016 season but never officially retired. He has since made strategic returns, including a stint in the Superstar Racing Experience (SRX) and select NASCAR Cup Series races in 2022 with NY Racing Team.
Personal Life
Biffle was married to Nicole Lunders from 2007 until their separation in 2015. The couple has one daughter, Emma. Their divorce was finalized in 2016 following a contentious legal battle that drew significant media attention.
The proceedings involved a high-profile privacy lawsuit filed by his ex-wife and her mother regarding surveillance cameras in the couple’s home. In 2018, a jury found Biffle liable for invasion of privacy. However, the financial damages awarded were nominal—the jury ordered him to pay just $1 in damages, a verdict that Biffle cited as a vindication of his character. Despite the legal fees involved, the judgment itself had no material impact on his overall net worth.
Real Estate
Biffle’s primary estate is the Triple B Ranch, located in Rutherfordton, North Carolina. This massive property spans approximately 1,000 acres and is custom-built to suit his lifestyle. The grounds feature a 12,000-square-foot main residence, a private runway, and a massive shop facility that houses his car collection and heavy equipment.
The ranch is also home to his private dirt track and the sand mine operations, making it a dual-purpose residential and commercial asset. The value of this land has appreciated significantly, contributing a stable foundation to his wealth that is immune to the fluctuations of the sports market.
